The Ultimate Guide to Developing a Successful Chatbot Marketing Strategy

Anything you can do to reduce friction is going to increase sales and this is a huge benefit for eCommerce. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025. The platform hosts over 300,000 brand chatbots that answer customer queries, make product recommendations, take orders and more. You can use information like this to improve your strategy moving forward and ensure there is a balance between the human element and automated responses. If you’re a beginner, start with a straight-forward rules-based chatbot to guide users through common interactions and queries. Your chatbot marketing strategy can be as complex or rudimentary as you’d like based on your industry, customer profile and budget.

Chatbots can deliver tailored, relevant content for social media followers based on their individual interests and preferences. This customized delivery of brand messages strengthens its relationship with its followers while increasing brand engagement levels. One of the many advantages of chatbots in social media marketing is their ability to provide instantaneous responses to customer inquiries and comments via social media messaging. Chatbots provide answers quickly or guide users towards relevant resources – increasing customer satisfaction while guaranteeing timely assistance for users. Chatbots can proactively engage social media followers through personalised messages and offers, such as sending greetings on special occasions or suggesting products based on prior interactions.

Case Studies of Successful Chatbot Marketing Strategy

They can fulfill many useful roles that customers appreciate in modern business. Chatbots can manage multiple conversations at once, making them ideal for handling large volumes of interactions. Chatbots host interactive campaigns such as quizzes or contests in order to engage and amuse their users.

However, HubSpot’s chatbot features lag behind many competitors since these bots are limited in what they can do based on intricate connections with the rest of the platform. And, to get all the best chatbot features, you’d have to be willing to pay $500/mo+ for those. HubSpot offers a few different options for setting up a chatbot, so next, we’ll walk you through the steps of setting one up with a free account while highlighting many of its features along the way. The virtual assistant can track your orders and refunds, accept a return request, and cancel orders already in motion. For quality assurance, the Nike team reviews night shift chats and improves the quality of the bot based on them. The more complex a query is, the bigger the chance it will crash your bot.

Chatbot Strategies That You Need To Apply In 2018

Interested in learning more about Bloomreach Clarity and exploring new ways that conversational AI can revolutionize your business? Download our free performance tracking sheet so you can refine your strategy. Unlike many other fads and trends, however, we don’t see this one fading into the distance. Every time you turn around, another gadget or app has arrived on the scene and changed the way you look at marketing.

Analysing chatbot interactions and user feedback regularly in order to make adjustments and optimise performance. Integrating chatbots into existing systems and platforms may prove technically challenging. While chatbots may appear compassionate, they don’t possess true emotional intelligence.

Avoid Any Unnecessary Messaging That Could Annoy Users

You can use the chatbot, for example, to remind your prospects to follow you on Facebook, Twitter, Instagram, and other social media platforms. You can also direct them to your latest blog posts or invite them to sign up for your email list. You don’t want to waste anyone’s time, but you do want to point prospects toward relevant products. Keep in mind that your chatbot doesn’t have to dominate the entire conversation.

Your chat support team can use chatbot alerts and notifications to trigger live chat takeover of your chatbot to handle higher priority inquiries, making your chat more helpful. As mentioned above, chatbots can be made to handle frequently asked questions in order to lighten the burden of your support team. For instance, you can set up your chatbot so, if someone visits your pricing page for the third time, it can ask if there’s anything preventing them from jumping into a sales conversation. Or, if a high-intent lead is looking at one of your product pages, your chatbot can bypass all the usual qualifying questions and ask if they’re ready to book a demo. At the end of the day, the way you leverage your chatbots should help make your buyers’ lives easier. So when you’re marketing with chatbots, you need to keep your website visitors’ intent in mind, be transparent, and make sure that every conversation is timely.

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Known for its sprawling yet interconnected tools, HubSpot is a savvy choice for businesses needing a truly all-in-one platform for managing their entire business. Sephora’s bot helps you by providing access to makeup tutorials, product reviews, ratings, and professional assistance with beauty queries. It offers advanced features like “try on looks,” which uses a customer’s phone camera in « selfie » mode to show them a simulation of desired products directly on their face. It is uncommon to get the expected results with the first implementation of your marketing chatbots. That’s why it is essential to give yourself some space for testing, reviewing, and optimizing your setup. Each bot should have a specific use case and you should strive to make it fulfill it precisely.

• Simply let people know as part of the bot’s welcome messages that the user is invited to get in touch with a human at anytime.
• Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players.
• This could mean tweaking the language used by the bot, updating its knowledge base or adding new features.
• How many agents would you have to hire to answer customer inquiries 24/7?

In fact, most businesses couldn’t survive without that aspect of marketing. A chatbot lets you get personal with your customers while getting them the information they need right away. It’s a great way to connect with consumers and to show you care about their needs. Sure, we understand that Toyota can’t know all of its customers by name, but we also appreciate when a birthday card arrives from the dealership.

How to choose a social media chatbot

Read more about Chatbot marketing here.

• For better communication, check the platforms’ plugins (for example, Facebook Messenger).
• Chatbot marketing is revolutionising how businesses interact with their customers.
• You want to suggest ways in which your leads and prospects can interact with you on social media, but you don’t want to sound overly promotional.
• Bringing in more people to your chat support team to pick up the slack for your chatbot can help your chat become a major part of your business.